Marketing Data Analyst
مجهول
نظرة عامة على الدور
As a marketing data analyst at Yassir, working in the Data and AI team, you will have the opportunity to make significant contributions to Yassir's marketing strategies, targeting efforts, and customer engagement initiatives. You will leverage advanced analytics to optimize marketing campaigns, understand audience behavior, and enhance the overall marketing performance, ultimately driving growth and success across Yassir's services in 45 cities across 7 countries (Algeria, Tunisia, Morocco, Senegal, South Africa, and France).
Responsibilities:
Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics
Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics
Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes
Serve as a data ambassador, promoting a data-driven marketing culture within the organization
Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders
Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts
Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies
Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions
Minimum qualifications:
Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.
A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns.
Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
Language skills: French and English (fluent), Arabic is an advantage.
Benefits:
Great compensation and bonuses including stock options
Blue sky opportunity with the team; shape the strategic direction of the company
Sharp, motivated co-workers in a fun hybrid environment
Paid company holidays
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Niveau hiérarchique
Non pertinent
Type d’emploi
Temps plein
Fonction
Technologies de l’information
Secteurs
Services et conseil en informatique
Les recommandations augmentent vos chances d’obtenir un entretien chez Yassir
Voir qui vous connaissez
**Détails de l'offre :**
- **Lieu de travail :** Algiers, Alger, Algérie
- **Secteur d'activité :** Services et conseil en informatique
- **Niveau de poste :** Non pertinent
- **Type de contrat :** Temps plein
- **Fonction :** Technologies de l’information
Responsibilities:
Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics
Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics
Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes
Serve as a data ambassador, promoting a data-driven marketing culture within the organization
Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders
Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts
Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies
Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions
Minimum qualifications:
Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.
A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns.
Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
Language skills: French and English (fluent), Arabic is an advantage.
Benefits:
Great compensation and bonuses including stock options
Blue sky opportunity with the team; shape the strategic direction of the company
Sharp, motivated co-workers in a fun hybrid environment
Paid company holidays
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Show more
Show less
Niveau hiérarchique
Non pertinent
Type d’emploi
Temps plein
Fonction
Technologies de l’information
Secteurs
Services et conseil en informatique
Les recommandations augmentent vos chances d’obtenir un entretien chez Yassir
Voir qui vous connaissez
**Détails de l'offre :**
- **Lieu de travail :** Algiers, Alger, Algérie
- **Secteur d'activité :** Services et conseil en informatique
- **Niveau de poste :** Non pertinent
- **Type de contrat :** Temps plein
- **Fonction :** Technologies de l’information